The Power of Predictive Analysis: No Guesswork, Just Results

General Business

The Power of Predictive Analysis: No Guesswork, Just Results

Your business is already full of data — and by taking the time to bring it all together in one place, you’re already taking big steps toward a more streamlined workflow and better customer service. In fact, many of the world’s major industries, from agriculture and oil production to retail and sales teams are using data science to increase profit margins. And while many organizations try and create their own systems for compiling this information in spreadsheets and outdated programs, it has never been easier or more cost-effective to make the switch to business intelligence software, which goes beyond helping you make more informed decisions and actually uses your data to predict the future. And no, we’re not claiming that these programs are psychic, but…

Machine Learning: Uncover the Secrets to Your Own Success

General Business

Machine Learning: Uncover the Secrets to Your Own Success

You have to spend money to make money, as the adage goes. But are you sure that you’re spending money on the right things? Or in the right places? Most of the time, marketing and sales professionals make decisions like this based on instinct and experience which, while valuable, can lead to human error. And even with all the data available with marketing tools, from click and bounce rates to page view statistics and trial campaigns, using this information to determine which channels are bringing in money, which aren’t, and in what ways is complex at best and impossible to tell at worst. It doesn’t have to be, though. Not with business intelligence software’s reporting and machine learning capabilities. A subset of artificial intelligence, machine…

Advanced Analytics: How the Future of Data Can Help Your Business Today

General Business

Advanced Analytics: How the Future of Data Can Help Your Business Today

You already know that data can be helpful to your business (At least we hope so, otherwise how did you get to this page?). But too much data, or data with no context, can be a detriment to your organization’s success. So, how do you make the most of data without having to hire new staff to organize it for you? The answer lies in advanced analytics with business intelligence software. Advanced analytics is the business-savvy way of talking about software that contextualizes your data and helps you discover new insights in real time. As in, instead of seeing a bunch of numbers on a spreadsheet, you’ll see a helpful graph or informative chart that anyone within your organization can refer to and use to…

The 5 Best Charts for Every Sales Manager

Sales

The 5 Best Charts for Every Sales Manager

A lot of the hype surrounding data analysis with Business Intelligence (BI) software focuses on how useful it is for marketing teams, but these tools are actually invaluable for sales professionals, too. Data visualizations can be informative, guiding, and even motivational to a sales team when used effectively. Here are five examples of charts that every sales manager should be using to empower their team. Top Performers Every sales team can use a little competition, right? In fact, research conducted by the Harvard Business Review shows that public accountability, when done right, can motivate low performers. A simple line chart or bar graph indicating sales figures for the week, month, quarter, or year by individual salesperson can be a great way to foster a competitive…

What is Big Data, Anyway?

General Business

What is “Big Data,” Anyway?

You want your business to succeed, and you’ve heard a lot about how Big Data can help with that. But for many, the meaning of this term and its application to growing a business can be a bit unclear. We’ll break down Big Data so you can leverage it for productive, data-driven decision making. The first thing you need to understand when it comes to Big Data is that it’s a constantly changing concept. Thanks to continually evolving technologies, advancements in data science, and the growing interconnectivity of Internet-based devices, the power and purpose of Big Data is always in flux. At its core, Big Data is concerned with the trail of digital information we leave every time we go online. Every link we click,…

3 Data Analytics Visualizations That Will Change How You Do Business

General Business

3 Data Analytics Visualizations That Will Change How You Do Business

No matter what your job entails, we know you’re busy — which means the last thing you need is to spend extra time in your day sorting through complex data in order to make the crucial decisions that keep your organization running smoothly. However, those mountains of data don’t have to be overwhelming. Thanks to the analytics features in Business Intelligence (BI) software, you can transform your organization’s valuable information into simple visualizations that tell powerful stories. And while every business needs different things from their data, here are three examples of visualizations that can have a tremendous impact on both your productivity and your bottom line. 1: Key Performance Indicators Let’s start out simple. Almost every decision you make for your business revolves around…

Is it time to shelve same store sales metrics?

Retail

Is it time to shelve same store sales metrics?

Commerce is changing at a record pace. So shouldn’t the metrics be changing commensurately? Wall Street may love looking at same store sales to determine success, but as customers do their shopping through different channels, the entire model of tracking same store YoY for just one channel is starting to seem a bit inaccurate, if not downright wrong. Let’s examine the current landscape. Three large trends dominate the retail industry: Large, established retailers continue to languish in a ballooning middle, where they face ongoing struggles and possible extinction (Sears, Kmart and JC Penney are several examples). Retail store sales at physical locations are faltering Ecommerce is expanding and forcing out brick and mortar counterparts by grabbing larger market share. Yet even as these trends continue,…

Manufacturers, here are 4 ways that using BI software can increase your productivity

Manufacturing

Manufacturers, here are 4 ways that using BI software can increase your...

You know how the right tool for the job makes the difference. BI software is that tool. When it comes to boosting productivity for your manufacturing enterprise, it makes a significant difference. Not only does it keep your productivity discussions focused on fact-based, data-driven research, but it also encourages team members to share their broader expertise and provides clear-cut, actionable recommendations for your business. Here we’ll explore four main ways you can use business intelligence software to push your productivity to the next level: Measure it so you can manage it: If you’re not tracking your throughput, YoY sales, sales by customer, or other important metrics, how can you even begin to improve them? To enhance your performance you must first benchmark your starting figures….

Co-Browsing: Five Ways to Leverage this Trend with BI

Retail

Co-Browsing: Five Ways to Leverage this Trend with BI

We’ve all heard the news: e-commerce is going to be the downfall of the retail industry. And while online shopping is definitely going to be a major part of how people make purchases in the future, this doesn’t have to be the doomsday scenario you might be imagining. In fact, leveraging trends like co-browsing can actually be a way to increase your profits using habits that online shopping has created. To give you a brief breakdown of this term, co-browsing, or collaborative browsing, is when two people are navigating on a website simultaneously. Whether that be with a sales representative using a chat box, a voice or video call, or even screen sharing, co-browsing mixes the convenience of online shopping with the experience, and responsiveness,…

Using Data to Optimize Your Fertilizer Use: 4 Things to Keep in Mind

Agriculture

Using Data to Optimize Your Fertilizer Use: 4 Things to Keep in Mind

A lot of things can have an impact on your crop yields — from the sun and rain to pests and disease. But research shows that 30 to 70 percent of your yield is the result of proper fertilization. Sometimes the instinctual response to this knowledge would be to apply more fertilizer. After all, more nutrients in the soil should equate to a higher yield. However, not only is this not cost effective, but there is also a dynamic relationship between the fertilization efficiency and maximum crop production. Finding this balance can be a key to your success. So, how do we get there? One way to start making smarter decisions with your fertilizer is by investing in a Business Intelligence (BI) solution. BI software…