You already know that data can be helpful to your business (At least we hope so, otherwise how did you get to this page?). But too much data, or data with no context, can be a detriment to your organization’s success. So, how do you make the most of data without having to hire new staff to organize it for you? The answer lies in advanced analytics with business intelligence software.
Advanced analytics is the business-savvy way of talking about software that contextualizes your data and helps you discover new insights in real time. As in, instead of seeing a bunch of numbers on a spreadsheet, you’ll see a helpful graph or informative chart that anyone within your organization can refer to and use to make data-driven decisions. That means if there is an unexpected change in your revenue year-over-year, or a sudden spike in sales, rather than guessing as to why this might have happened, or asking a data scientist, you can pull data from your sales figures, marketing spend, wider industry trends, and any other information you find useful and then plug it into reports that sort it, clean it up, and present you with manageable insights. These insights can even be paired with machine learning and artificial intelligence to predict future trends with startling accuracy.
This is great for a lot of reasons beyond the obvious impact on your decision making. First, you’re saving time and money, even more so for small- to medium-sized businesses. After all, you don’t have to hire staff to clean your data for you. And you also don’t have to spend time training said staff on how your business works and what insights you would need from your data — the analytics can be augmented to suit your needs from the start. Second, business intelligence programs like Dyntell Bi can sort through huge amounts of data, pulled from multiple sources, efficiently and consistently over time. This leaves less room for error and gives you broader context for your business decisions since the software has more scope to work with. And finally, advanced analytics means that these insights are generated with little supervision needed from you after set-up. Once Dyntell Bi knows what you want, and where to pull the data from, the visualizations and reports it creates for your dashboards are self-generating, unlike competitor programs that still require an expert to interpret the collected information.
Interested in augmenting your business with advanced analytics? Sign up for a demo of Dyntell Bi today.