Is it time to shelve same store sales metrics?
Commerce is changing at a record pace. So shouldn’t the metrics be changing commensurately? Wall Street may love looking at same store sales to determine success, but as customers do their shopping through different channels, the entire model of tracking same store YoY for just one channel is starting to seem a bit inaccurate, if not downright wrong. Let’s examine the current landscape. Three large trends dominate the retail industry: Large, established retailers continue to languish in a ballooning middle, where they face ongoing struggles and possible extinction (Sears, Kmart and JC Penney are several examples). Retail store sales at physical locations are faltering Ecommerce is expanding and forcing out brick and mortar counterparts by grabbing larger market share. Yet even as these trends continue,…
