12 Charts and What Can They Teach Us About Post COVID-19 Buying Behavior

COVID-19 Crisis

12 Charts and What Can They Teach Us About Post COVID-19 Buying Behavior

We’re living in very strange times. We’ve been plunged into a new paradigm of living and no one quite knows what to expect next, not even our top experts. Now that many nations have apparently passed the peak of this pandemic, economic recovery is at the forefront of efforts. The question is: How will we navigate the post-COVID-19 era? Is there a new normal, or just a constantly changing landscape?  How have buying habits and consumer behavior changed, and are these trends that will continue for the foreseeable future? Nothing is certain, but we can glean some insights into how people react and change with such uncertainty through search and buying data. Our goal as businesses isn’t to take advantage of society at large during…

Now What? Comparing the 2008 Recession with the COVID-19 Crisis

COVID-19 Crisis

Now What? Comparing the 2008 Recession with the COVID-19 Crisis

We’re in a state of global emergency never before seen on this planet. People across the world are locked down at home, a novel virus continues taking lives and infecting new victims, and our economies are devastated. There seems to be a glimmer of light at the end of the tunnel in some countries, however, as new cases and deaths are dropping.  While it may be hasty, many are already looking ahead towards re-opening and picking up the pieces of our shattered financial reality. And it’s not looking pretty. Essentially all restaurants, bars, and places of socializing are shuttered. Almost all shops selling consumer goods, aside from groceries, are closed (some northern European countries have reopened non-essential services). Demand has all but disappeared; people aren’t…